Digital Marketing & Lead Generation Manager (SEO & LinkedIn)

Company: FinHub GCCLocation: Magnum Opus Bay Tower, Business Bay, Dubai, UAEEmployment: Full-time | 100% On-site

Department: Global Marketing & Lead GenerationReporting to: Chief Revenue Officer (CRO)Seniority: Manager / Senior ManagerAbout FinHubFinHub is an enterprise financial technology platform providing infrastructure for digital banking, core banking, payments, card issuing, embedded finance, wallet and ledger management, and API-driven financial services.Our global commercial offering is structured around two verticals:Platform as a Service (PaaS): Technology infrastructure and software solutions for banks, fintechs, payment institutions and enterprises.Business as a Service (BaaS): Integrated technology and financial services capabilities delivered through appropriately licensed financial institutions and partners.We are expanding our global commercial operations from Dubai and are seeking a results-driven Digital Marketing & Lead Generation Manager with strong expertise in SEO, LinkedIn marketing and B2B customer acquisition.The OpportunityThis is a hands-on, performance-driven digital marketing role with one primary objective:Generate qualified enterprise leads and sales opportunities for FinHub's global sales organization.You will be responsible for building FinHub's organic search visibility, establishing a strong LinkedIn presence, developing targeted digital campaigns and attracting decision-makers from banks, fintechs, payment providers and enterprise financial services companies.We are looking for someone who understands that successful marketing is measured not only by impressions and followers, but by qualified leads, sales meetings, pipeline generated and commercial results.Key Responsibilities1.

SEO & Organic Lead GenerationDevelop and execute FinHub's global SEO strategy.Improve organic rankings for relevant fintech, banking technology, PaaS and BaaS search terms.Conduct keyword research, competitor analysis and technical SEO audits.Optimize website structure, landing pages, metadata, internal linking and conversion paths.Create SEO-focused content around customer use cases, industry solutions and FinHub's technology capabilities.Build qualified inbound traffic from international target markets.Implement and monitor Google Search Console, GA4 and relevant SEO tools.Track organic conversions, qualified leads and sales pipeline attribution.2. LinkedIn Marketing & B2B Lead GenerationDevelop and manage FinHub's corporate LinkedIn marketing strategy.Build brand awareness among banking, fintech and enterprise decision-makers.Create targeted LinkedIn campaigns for PaaS and BaaS solutions.Manage LinkedIn Ads, including sponsored content, Lead Gen Forms and retargeting campaigns.Develop account-based marketing campaigns targeting relevant companies and decision-makers.Support executive thought leadership and organic LinkedIn content.Generate qualified leads and arrange sales meetings through compliant outreach and campaign activities.Optimize campaign performance based on cost per qualified lead and pipeline contribution.3. Content & Use-Case MarketingDevelop marketing campaigns around specific customer use cases, including:Digital bank and neobank launches.Payment platform infrastructure.Card issuing and card programme solutions.Embedded finance and digital wallets.Corporate banking and treasury infrastructure.Core banking modernization.Create landing pages, articles, white papers, case studies and product-focused campaigns.Collaborate with the PaaS and BaaS Commercial Heads to ensure accurate product positioning.Coordinate with designers, video producers and external marketing agencies when required.4. Lead Generation & Sales IntegrationEstablish a structured digital lead-generation funnel.Connect website forms, LinkedIn campaigns and marketing automation to the company CRM.Qualify and route leads to the centralized Use-Case Sales team.Coordinate closely with sales to improve lead quality and conversion rates.Develop lead nurturing and remarketing campaigns.Support digital campaigns before and after international exhibitions.Report regularly on leads generated, acquisition costs, conversion rates and influenced sales pipeline.Candidate RequirementsMinimum 5 years of experience in digital marketing, SEO and B2B lead generation.Proven experience generating qualified leads for technology, SaaS, fintech or financial services companies.Strong expertise in technical SEO, on-page SEO, content SEO and organic growth.Demonstrable experience managing LinkedIn Ads and B2B LinkedIn campaigns.Experience with Google Analytics 4, Google Search Console and SEO platforms such as Ahrefs or Semrush.Knowledge of LinkedIn Campaign Manager, conversion tracking and retargeting.Experience with CRM and marketing automation platforms, preferably HubSpot or Salesforce.Strong understanding of conversion optimization, landing pages and lead attribution.Ability to create compelling English-language B2B marketing content.Strong analytical skills and a performance-driven mindset.Excellent English communication skills.Experience in fintech, banking technology, payments or enterprise software is strongly preferred.Willingness to work full-time from our Dubai office.Performance ExpectationsThe successful candidate will be accountable for:Increasing qualified organic search traffic.Generating marketing-qualified and sales-accepted leads.Improving LinkedIn campaign conversion rates.Reducing cost per qualified lead.Generating measurable sales pipeline through digital channels.Supporting FinHub's global revenue growth.What We OfferOpportunity to lead digital marketing and customer acquisition for an international fintech technology organization.Direct collaboration with senior commercial leadership.Ownership of SEO, LinkedIn marketing and digital lead-generation strategy.International market exposure.Competitive fixed salary and performance-based incentives.Career development opportunities as FinHub's global marketing organization expands.How to ApplyApply through LinkedIn with your CV and examples of successful SEO or LinkedIn lead-generation campaigns.Please include measurable results from previous roles, such as qualified leads generated, cost per lead, organic traffic growth, conversion rates and sales pipeline contribution.