Director - Marketing and Communication (UAE National Only)

Job Purpose:Lead the enterprise brand, creative, marketing and communications agenda for Dubai Chambers, translating its strategy and three-chamber mandate into a distinctive, trusted and measurable global presence. The Director will serve as the senior brand steward and creative leader, own integrated communications and reputation management, and set the direction for digital channels and experiences, including Dubai Chambers' corporate website and connected platforms. The role ensures that every audience interaction is clear, consistent, high quality and designed to advance Dubai's position as a leading global hub for business, trade, investment and the digital economy.Key accountabilitiesEnterprise brand strategy and governanceDefine and continuously evolve the enterprise brand strategy, positioning, narrative, architecture and identity across Dubai Chambers, the three chambers, international offices, centres, initiatives, programmes and events.Act as the final brand and creative authority, establishing governance, approval protocols, toolkits, templates and quality standards across Arabic and English communications.Lead brand audits and reputation research; identify gaps in awareness, relevance and consistency and convert findings into prioritized action plans.Protect brand integrity across internal teams, agencies, partners, sponsorships, physical environments, publications and digital touchpoints.Creative direction and content excellenceSet the creative vision and raise the standard of design, storytelling and production across campaigns, publications, video, photography, motion, social content, presentations, events, environmental branding and executive communications.Lead the end-to-end creative process from brief and concept through production, adaptation, approval and post-campaign evaluation, balancing originality with institutional credibility.Build a disciplined bilingual content operation with clear editorial calendars, audience journeys, production workflows, content reuse and approval service levels.Ensure complex economic, policy, trade, investment and technology themes are translated into compelling and accessible narratives for local and international audiences.Integrated marketing and campaignsDevelop the annual enterprise marketing and communications strategy, channel plan and campaign calendar aligned with corporate priorities and the mandates of the three chambers.Design integrated audience-led campaigns that combine paid, owned, earned and shared channels to support membership, business services, international expansion, investment attraction, advocacy, initiatives and flagship events.Introduce rigorous briefing, segmentation, journey design, channel selection, media planning, conversion tracking and campaign optimization practices.Partner with business owners to define campaign objectives, propositions, target audiences, calls to action, service pathways and measurable outcomes before activation.Digital experience website and marketing technologyOwn the strategic direction, content governance and performance of Dubai Chambers' corporate website and associated digital communication channels, working with Information Technology, service owners and external partners.Lead the website roadmap across information architecture, user experience, accessibility, search, multilingual content, personalization, analytics, conversion optimization and integration with digital services.Establish the marketing technology and measurement roadmap, including content management, social listening, media monitoring, audience analytics, dashboards, automation and customer relationship management interfaces.Use data, experimentation and user feedback to improve discoverability, engagement, service conversion and customer experience; maintain strong governance for privacy, cyber security and digital publishing risk.Assess and responsibly deploy artificial intelligence to improve insight generation, content operations, personalization and production efficiency while safeguarding accuracy, confidentiality and brand standards.Corporate communications media and reputationLead corporate communications, media relations, public relations and issues management, ensuring authoritative, coordinated and timely communication across all entities and markets.Develop enterprise messaging, media strategies, press materials, speeches, talking points, briefing books and executive thought-leadership platforms for the Chairman, President and CEO and senior leadership.Build trusted relationships with influential local, regional and international media, editors, correspondents, creators and opinion leaders relevant to Dubai's business agenda.Maintain crisis and issues communication readiness, including scenarios, protocols, holding statements, spokesperson preparation, rapid response and post-incident learning.Monitor media, digital conversation and stakeholder sentiment; identify emerging opportunities and risks and advise leadership with clear recommendations.Stakeholder executive and internal communicationsProvide strategic counsel to the President and CEO and senior leadership on brand, visibility, reputation, messaging and communication implications of major decisions and initiatives.Develop tailored engagement and communication approaches for government, members, business groups and councils, investors, multinational companies, SMEs, entrepreneurs, partners and international audiences.Oversee internal communications so employees understand the strategy, priorities, achievements and change agenda and can represent the brand consistently.Coordinate closely with Protocol, International Relations, Events, Customer Experience, Strategy, Human Capital and other functions to deliver one institutional voice.Events initiatives and global market activationSet communication and brand standards for flagship forums, delegations, roadshows, international office launches, business missions, awards, exhibitions, workshops and corporate events.Direct market-specific communications for international offices, adapting messages and channels while preserving enterprise positioning and governance.Maximize the visibility, audience experience and legacy value of events through pre-event, live and post-event storytelling and performance measurement.Evaluate strategic partnerships, sponsorships and content collaborations for brand fit, audience value, reputation impact and return on investment.Performance commercial and operational leadershipDefine the department operating model, capability plan, policies, workflows and service standards, with clear accountability and effective collaboration across the organization.Lead, coach and develop a multidisciplinary team covering brand, creative, content, digital, marketing, media, public relations and internal communications.Own departmental budgets and agency resources; improve value through disciplined planning, procurement, scope control and performance-based vendor management.Select and manage high-performing creative, media, digital, research and production partners, ensuring quality, speed, transparency and knowledge transfer.Present performance, insights, risks and recommendations to leadership through concise dashboards and executive reports.Measures of successStrength and consistency of Dubai Chambers' master brand and the differentiated positioning of the three chambers.Growth in priority-audience awareness, consideration, engagement and positive reputation in the UAE and target international markets.Website and digital-channel performance, including qualified traffic, discoverability, engagement, accessibility, user satisfaction and conversion to priority services or actions.Campaign effectiveness against agreed objectives, including reach quality, engagement, lead or registration conversion, cost efficiency and business contribution.Quality, accuracy and timeliness of bilingual content, executive communications and media response.Share of voice, message penetration, quality of media coverage and preparedness for issues and crises.Employee understanding and engagement with corporate priorities and brand standards.Budget control, agency performance, production efficiency and development of internal team capability.Qualifications and experienceMinimum QualificationBachelor's degree in marketing, communications, branding, media, design, journalism, business or a related discipline.Master's degree or recognized postgraduate qualification in a relevant field is preferred.Minimum Experience and SkillsMinimum 15 years of progressive experience across brand, creative, marketing and corporate communications, including at least 5 years in a senior leadership role managing multidisciplinary teams or a significant regional or global portfolio.Proven success building or transforming a high-profile institutional or corporate brand across multiple entities, audiences and markets.Strong creative leadership credentials with a portfolio of distinctive integrated campaigns and the judgment to direct design, content, production and channel execution at executive level.Demonstrated ownership of a major corporate website or digital ecosystem, including user experience, content governance, analytics, search, accessibility and conversion optimization.Deep experience in media relations, executive positioning, reputation management and crisis communications in a complex stakeholder environment.