Exhibition Manager - (6-Months & Extendable)

Transguard Workforce Solutions is the UAE’s leading provider of unique and innovative HR solutions. With a decade of experience in the region and a team that possesses extensive knowledge of the market, we provide a fully integrated HR solution.We are currently recruiting a Exhibition Manager for our client based in Dubai, UAE for a Period of 6-Months, which is extendable based on performance.Job Summary:The Exhibition Manager is responsible for the strategic planning, commercial growth, marketing, and successful delivery of B2B exhibitions. This role manages the complete exhibition lifecycle, from concept development and exhibitor sales to event execution and post-show evaluation. The position focuses on driving revenue, attracting exhibitors and visitors, enhancing stakeholder engagement, and ensuring the successful delivery of high-quality industry events.

Job Responsibilities

1.Commercial & Business Development-Develop and implement exhibition business plans, budgets, and revenue strategies to achieve commercial targets.Drive revenue growth through exhibition space sales, sponsorships, advertising, and other event-related income streams.Identify, acquire, and retain exhibitors through targeted sales and relationship management activities.Prepare sales presentations, sponsorship proposals, exhibitor packages, floor plans, and other promotional materials.Manage sales pipelines, prospecting activities, and lead tracking through CRM systems.Build and maintain relationships with industry associations, trade bodies, government entities, embassies, and strategic partners.Appoint, support, and manage local and international sales agents to maximize exhibitor participation and market reach.2.Exhibition Operations & Event Delivery-Lead the end-to-end planning and execution of exhibitions, ensuring projects are delivered on time and within budget.Coordinate venue requirements, floor plan development, exhibitor services, contractors, suppliers, and event logistics.Develop and execute visitor acquisition and marketing strategies to attract qualified trade professionals and buyers.Oversee digital marketing campaigns, media partnerships, promotional activities, and audience engagement initiatives.Ensure a seamless exhibitor, sponsor, and visitor experience before, during, and after each event.Manage event schedules, monitor project milestones, and resolve operational issues to ensure successful event delivery.Conduct post-event evaluations, gather stakeholder feedback, and implement continuous improvement initiatives.3.Governance, Reporting & Compliance-Prepare and manage project plans, budgets, revenue forecasts, sales reports, and performance dashboards.Maintain accurate records and reporting through CRM and other approved business systems.Ensure compliance with company policies, financial controls, venue regulations, health and safety requirements, and event permits.Monitor and report on key performance indicators including revenue, exhibition space sold, sponsorship revenue, visitor attendance, exhibitor retention, and event satisfaction.Provide regular performance updates and post-event reports to management.4.Stakeholder & Team Management-Lead and coordinate cross-functional teams across sales, marketing, operations, finance, creative, and external suppliers.Build strong relationships with exhibitors, sponsors, industry leaders, government representatives, and strategic partners.Represent the exhibition professionally at industry events, meetings, and networking opportunities.Support the long-term growth and development of the exhibition portfolio through market research and industry insights.Identify new market opportunities, partnerships, and value-added services to strengthen the exhibition's market position.

Job Requirements

Bachelor's degree in Business Administration, Marketing, Event Management, Communications, or a related field.5-8+ years of experience in exhibition management, event management, conference production, trade shows, or related commercial event environments.Proven experience managing B2B exhibitions and driving exhibitor and sponsorship sales.Strong experience in project management, event operations, and stakeholder engagement.Experience working with CRM systems and sales reporting tools.Proficiency in Microsoft Office and CRM platforms.Strong business development and commercial acumen.Excellent sales, negotiation, and relationship management skills.Strong project management and organizational abilities.Ability to manage multiple projects and deadlines simultaneously.Excellent communication, presentation, and stakeholder management skills.