Head of Digital Marketing (Healthcare exp mandatory)

RESPONSIBILITIES1. Core Strategy DevelopmentLead the creation of holistic content and digital marketing strategies that align with both short- and long-term company objectives, ensuring every initiative supports sustainable growth in the wellness sector.2. Website and Revenue Optimization

• Drive monthly LMS purchases (excluding advanced courses) by expanding the course portfolio, executing effective promotionsand positioning LMS as a strong value offering within company's ecosystem.
• Scale advanced LMS programs that require higher consideration, deeper engagement,and premium positioning, while protecting brand value and client experience.
• Increase inbound program leads through optimized website journeys and content enhancements that drive direct enrollment.
• Grow the consults vertical by strengthening traffic, visibility and conversion through collaboration across sales, SEO, content and digital.3. Team Leadership and ExecutionDirect digital marketing and creative teams in designing and launching comprehensive, end-to-end campaign strategies that deliver measurable results.
• Build high-performing email campaigns that enhance engagement, support launches and drive brand and revenue goals.
• Design and execute lead nurture journeys to improve qualification and support sales conversions across all categories of clients.
• Provide strategic brand inputs for partnerships and collaborations, ensuring alignment with positioning and goals.
• Lead the creative and execution teams to deliver content, design and digitalrequirements with discipline, accuracy and brand alignment.New Projects and Strategic Initiatives
• Strategic direction, scoping and guidance on new initiatives.
• Support onboarding of new experts to ensure integration with brand, quality of content and consistency of client experience.5. PR
• Provide strategic inputs to PR efforts to maintain consistency of messaging and meet business objectivesMUST HAVES
• Proven expertise in developing content and digital marketing strategies aligned with business goals.
• Strong analytical abilities to research trends, measure KPIs, and optimizecampaigns for ROI.
• Demonstrated experience leading digital, and creative teams in remote environments.
• Advanced knowledge of relevant digital platforms.
• Proficiency in marketing tools and automation
• Expertise in identifying collaborations, negotiating deals, and expanding into new wellness marketsSalary : upto 25 LPA watsapp 8356912040Health & Wellness experience MANDATORY