Head of Marketing

Hartmann Young is working with an established Canadian digital health and consumer technology business focused on improving how individuals access and engage with essential services.The company has developed a technology-enabled platform serving a growing consumer market. As the business continues to expand, it is looking to strengthen its marketing capabilities, accelerate customer acquisition and drive sustainable commercial growth.The opportunityThey are seeking an experienced Head of Marketing to lead the company's marketing strategy and execution, with responsibility for driving customer acquisition, brand development, engagement and retention.The successful candidate will work closely with the executive leadership team, taking ownership of marketing performance while building the processes, capabilities and team required to support continued growth.The roleOwn and execute the company's marketing strategy across brand, performance, digital and product marketingLead customer acquisition initiatives across paid search, paid social, SEO, email and other digital channelsOptimise customer acquisition costs (CAC), conversion rates, customer lifetime value (LTV) and marketing ROIDevelop customer retention, engagement and lifecycle marketing strategiesLead brand positioning, messaging and integrated marketing campaignsDevelop go-to-market strategies for new products and servicesBuild, manage and develop a high-performing marketing teamWork closely with product, engineering and executive leadership to identify and execute growth opportunitiesEstablish marketing KPIs, reporting frameworks and data-driven performance measurementThe ideal profile10+ years of marketing experience, including at least 3 years in a senior leadership positionProven track record of scaling DTC, e-commerce, subscription or consumer-focused businessesStrong performance marketing experience with demonstrable results in customer acquisition, CAC reduction and conversion optimisationExperience developing brand strategy, product marketing and customer lifecycle initiativesStrong understanding of the Canadian consumer market and digital acquisition landscapeExperience building and leading marketing teamsCommercially minded, analytical and comfortable working closely with founders and senior leadershipExperience within digital health, consumer healthcare or other regulated industries would be particularly valuableComfortable operating strategically while remaining hands-on with marketing executionBased within commuting distance of Greater Vancouver, with availability to work in the office twice per week