Head of Marketing

Head of Marketing

Location: Rockliffe, Hurworth, County DurhamHours: 40 hours per weekShape the Story - Lead the Vision - Drive the FutureAt Rockliffe, we don't just create memorable guest experiences, we create moments that stay with people long after they've left.

Set within 375 acres of breathtaking countryside on the banks of the River Tees, our five-star resort is a destination renowned for luxury, hospitality, wellness, golf, dining and exceptional service.We're now looking for an inspiring Head of Marketing to join our Senior Leadership Team and help write the next chapter of the Rockliffe story.This is more than a marketing leadership role. It's an opportunity to influence the strategic direction of one of the UK's most prestigious luxury resorts, build powerful brand connections, and drive commercial success across accommodation, spa, golf, dining and leisure experiences.Why This Role Is ExcitingAs Head of Marketing, you'll be the guardian of the Rockliffe product and the driving force behind the marketing strategy that shapes how guests discover, experience and return to our resort.You'll lead a talented marketing team, collaborate with senior leaders across the business, and translate insight, data and creativity into campaigns that inspire guests and deliver measurable results.From launching innovative resort-wide campaigns and elevating our food and beverage offering, to developing customer acquisition strategies and strengthening guest loyalty, you'll have the platform to make a genuine impact.Lead Our Marketing VisionDevelop and deliver a comprehensive marketing strategy aligned with Rockliffe's commercial ambitions and long-term vision.Shape market positioning and identify opportunities for growth across new and existing audiences.Partner with senior leaders to drive product development and enhance the guest experience.Inspire and Develop a High-Performing TeamLead, coach and develop the marketing team, creating clear objectives and fostering a culture of creativity, collaboration and accountability.Oversee social media, brand activation, PR, content creation and marketing communications across the resort.Drive Revenue and Guest EngagementCreate impactful seasonal campaigns that increase direct bookings, drive occupancy and maximise resort-wide spend.Develop innovative programmes and events that attract new guests and encourage repeat visits.Support the growth of our restaurants, bars, spa and golf offering through targeted marketing initiatives.Own the Brand and ProductAct as the custodian of the Rockliffe brand, ensuring consistency, quality and authenticity across all channels and touchpoints.Lead brand evolution whilst protecting the values and reputation that make Rockliffe unique.Put Data at the Heart of Decision MakingUse insights, analytics and market intelligence to inform decisions and continuously optimise performance.Present marketing performance, trends and opportunities to the executive leadership team.Build Strategic PartnershipsWork closely and managing relationships with external agencies and partners to maximise marketing effectiveness.Develop customer profiling and segmentation strategies that uncover new growth opportunities and audiences.About You:We're looking for a commercially minded marketing leader who combines strategic thinking with creative flair and a passion for delivering exceptional customer experiences.You will bring:Proven experience in a senior marketing leadership roleStrong brand management experience, including brand development and protectionExperience leading multi-channel marketing campaigns with measurable commercial outcomesExcellent understanding of CRM, customer data and audience segmentationExperience managing social media, PR and digital marketing channelsOutstanding leadership skills with the ability to inspire, influence and develop teamsStrong analytical skills and a data-driven approach to decision makingExcellent communication, presentation and stakeholder management skillsThe ability to thrive in a fast-paced environment and make confident decisionsMost importantly, you'll be a natural collaborator who shares our passion for hospitality, excellence and creating memorable guest experiences.Why Join Rockliffe?Rockliffe is one of the North East's most iconic luxury destinations. Combining elegant accommodation, award-winning spa facilities, championship golf and exceptional dining experiences, we offer guests something truly special.As a member of our leadership team, you'll have the opportunity to shape the future of an ambitious, evolving business while working in one of the most beautiful hospitality settings in the UK.Our Benefits:As part of the Rockliffe team, you'll enjoy:A "Day in the Life of a Guest" experience, including an overnight stay within your first six monthsAegon Pension SchemeHospitality Rewards SchemeLife Assurance with Legal & GeneralTeam member discounts across the resortEnhanced annual leave for long service20 days annual leave plus Bank HolidaysHospitality Action Employee Assistance ProgrammeComplimentary team meals whilst on shiftReady to Lead the Next Chapter?If you're an ambitious marketing leader who can blend strategy, creativity, data and commercial thinking to elevate a luxury brand, we'd love to hear from you.“Our success is dependent on every single individual in our team”