Head of Marketing

Head of MarketingLondon / Hybrid | Flexible SalaryThe OpportunityMy client is a specialist talent solutions business operating across executive search, Recruitment Process Outsourcing (RPO) and wider talent advisory services. With a team of approximately 100 people internationally the business partners with organisations to solve complex talent challenges and deliver high-quality recruitment solutions.Following a period of significant business transformation, The business is entering an exciting new phase of growth. The business has strengthened its go-to-market approach, refined its service offerings and enhanced its sales processes, creating a strong platform for its next stage of expansion.With ambitious growth plans, they are now looking to appoint a commercially minded, hands-on Head of Marketing to build and develop its marketing function, accelerate pipeline generation and establish marketing as a key driver of business growth.This is an opportunity to take ownership of a relatively open brief, shape the marketing strategy and deliver tangible commercial results. The successful individual will work closely with the leadership team and sales function, with the autonomy to identify opportunities, implement new initiatives and demonstrate the direct impact of marketing on revenue.As the business continues to scale and explore future investment and acquisition opportunities, marketing will play a pivotal role in strengthening its market position and supporting its long-term ambitions.The RoleReporting into the senior leadership team, the Head of Marketing will be responsible for developing and executing a commercially focused marketing strategy that drives demand, generates qualified opportunities and supports the sales team in winning new business.This is a genuinely hands-on role for someone who can combine strategic thinking with practical execution. You will be equally comfortable developing an account-based marketing campaign, working with the sales team on a new business opportunity, overseeing external creative partners and analysing campaign performance.You will inherit an established business with strong client relationships, existing data and a clear growth ambition. The opportunity is to build on these foundations, identify quick wins and introduce a more proactive, measurable and revenue-focused approach to marketing.Key ResponsibilitiesCommercial Marketing & Demand GenerationDevelop and implement a marketing strategy aligned with the businesses commercial objectives and growth plans.Build a proactive, multi-channel approach to demand generation, with a particular focus on accelerating inbound leads and growing the sales pipeline.Identify opportunities to generate new business across executive search, RPO and other talent solutions.Develop targeted campaigns that engage prospective clients, strengthen brand awareness and convert interest into qualified sales opportunities.Work closely with the sales team to understand pipeline priorities, target markets and client acquisition opportunities.Measure campaign performance, marketing ROI and pipeline contribution, ensuring marketing investment delivers tangible commercial value.Account-Based Marketing & GrowthDevelop an account-based marketing approach to engage priority accounts and increase the businesses visibility within target organisations.Segment existing client and prospect data to identify opportunities for deeper engagement, cross-selling and new business development.Build tailored campaigns around key accounts, sectors, functions and decision-makers.Partner with the sales team to align marketing activity with account plans and business development priorities.Support the growth of the businesses RPO offering.Sales Enablement & New Business SupportEquip the sales team with high-quality marketing materials that support business development and improve conversion.Develop and refine pitch decks, sales collateral, case studies, credentials and other client-facing materials.Ensure their proposition is clearly articulated, differentiated and consistently communicated across its service lines.Identify opportunities to improve the sales journey through better content, insights, messaging and campaign support.Work closely with the internal proposals and presentations resource to ensure materials are commercially compelling, consistent and delivered to an exceptional standard.Brand, Communications & Market PositioningStrengthen their positioning in the market, ensuring the brand reflects the quality of its services and its enterprise-level ambitions.Develop communications that showcase their expertise, client success and differentiated offering.Manage relationships with external agencies and partners responsible for website, PR and other outsourced marketing activity.Identify opportunities to increase visibility through thought leadership, content, targeted communications and relevant industry channels.Maintain a consistently high standard across all marketing outputs, ensuring the brand looks, feels and communicates in a way that reflects the brand's positioning.Marketing Operations, Technology & MeasurementEstablish clear marketing KPIs and reporting to demonstrate the contribution of marketing to pipeline, revenue and business growth.Make effective use of the existing CRM.Identify opportunities to improve marketing processes, campaign tracking, lead management and sales alignment.Introduce additional marketing technology where there is a clear commercial case and measurable benefit.Build a scalable marketing approach that can support future growth, including potential acquisitions and a multi-brand environment.Leadership & Stakeholder ManagementBuild strong relationships with the leadership team and sales function, ensuring marketing is closely aligned with commercial priorities.Take ownership of the marketing agenda, proactively identifying opportunities rather than simply responding to requests.Oversee external agency relationships and ensure all marketing activity is delivered effectively and to a high standard.Help establish the foundations for a more mature marketing function as the business continues to grow.The Ideal CandidateWe are looking for a commercially astute marketer who understands that marketing is ultimately there to drive business growth.You will ideally have experience within executive search with a strong understanding of how professional services businesses win clients, build relationships and generate revenue. Experience marketing into enterprise organisations will be particularly valuable.You will be proactive, polished and comfortable operating in an entrepreneurial environment where the strategy is yours to shape. You will enjoy working closely with senior stakeholders and sales teams, balancing longer-term planning with the ability to roll up your sleeves and deliver.