Manager - Brand Marketing

ROLE SUMMARYThe Manager - Brand Marketing leads the assigned Brands, owning marketing for GMG’s mono-brand business. The role builds brand plans with the principals, delivers launches and campaigns, and leads the Mono brand executives and brand specialists.In the campaign model, the role leads the Mono Brands pod. It owns the plan, the brief, the campaign idea, the budget split, and the results for the mono-brand stores. The Sports BU owns targets, offers and the website, app, and CRM; Digiserve builds those channels and runs performance media.ROLE RESPONSIBILITIESBrand plans: Build annual brand plans for the mono-brand portfolio with principals and the Sports BU.Launches and campaigns: Deliver launches and campaigns through creative & content and the Mono brands cluster. Secure principal approvals and manage co-op funds.Performance: Track footfall, conversion, and engagement by brand; report monthly.Prepares the Mono brands’ targets and marketing budget for the Sports BU head to approve; gives input on offers, prices, stock and range, which the BU owns.Signs off the Mono brands plan and campaign calendar and every campaign brief in Wrike, each with KPIs, budget and one campaign ID.Chooses the campaign idea developed by Creative & content; brings Tier 1 ideas to the CMO.Owns the paid and performance media plan, run as one plan with Marketing excellence (paid) and Digiserve (performance).Owns tracking set-up before launch, POs and budget tracking, the weekly dashboard, and any change to offers or spend while live, agreed with the BU.Owns the post-campaign review and prepares the monthly scorecard and quarterly review with the BU head.Success measures: Mono-brand store footfall and conversion versus plan; Launches on time; Co-op funds claimed; Budget within ±3%ROLE REQUIREMENTSBachelor’s degree in marketing, Business, or a related field.5–7 years in brand marketing, with 2+ years managing people.Experience with international sports or lifestyle brands.Mono-brand retail marketingPrincipal managementCampaign and launch planningCampaign tracking by campaign ID across store, online and CRMWrike briefing and approvals