Marketing Executive

Role OverviewKayana is seeking a creative, commercially minded, and results-oriented Marketing Executive to support the execution of marketing initiatives that strengthen brand awareness, engage target audiences, generate qualified leads, and contribute to business growth across international markets.The ideal candidate is a versatile, hands-on marketing professional with experience across digital marketing, content creation, social media management, campaign execution, brand communications, and performance reporting. The role requires creativity, strong organizational skills, and the ability to manage multiple marketing activities while ensuring consistent brand messaging and measurable results.Working closely with Sales, Product, Creative, and other relevant teams, the Marketing Executive will support the delivery of integrated marketing campaigns, develop engaging content, coordinate digital marketing activities, and use marketing tools and analytics to improve performance and support Kayana's commercial objectives.Key Duties and ResponsibilitiesA. Marketing Campaigns & CoordinationSupport the planning and execution of marketing campaigns, promotional activities, product launches, and brand initiatives.Coordinate marketing calendars, campaign deliverables, timelines, and supporting materials.Ensure marketing activities are aligned with Kayana's brand guidelines, target audiences, and business priorities.Assist with the coordination of marketing budgets, external vendors, and campaign resources where required.B. Digital Marketing & Lead GenerationExecute digital marketing activities across relevant channels, including websites, social media, email, search, and online campaigns.Support paid advertising campaigns in coordination with the relevant internal team or external partners.Assist with lead generation, customer acquisition, and customer engagement initiatives.Track campaign enquiries and leads, coordinate with Sales, and support activities that improve lead quality and conversion.C. Content Creation, Brand & Social MediaCreate and publish engaging content, including short-form videos, social media posts, graphics, blogs, newsletters, and marketing copy.Manage social media calendars, publishing schedules, audience engagement, and community interactions across relevant platforms.Support video production, including content ideation, scripting, filming, editing, and publishing, and participate in on-camera presentations when required.Develop content featuring product demonstrations, customer stories, educational topics, and brand initiatives.Ensure consistent brand identity, messaging, and tone of voice across marketing materials and digital channels.D. Email Marketing & Customer CommunicationsPrepare and coordinate email campaigns, newsletters, promotional communications, and customer engagement materials.Support CRM updates, audience segmentation, marketing automation, and campaign scheduling.Monitor email and campaign performance and recommend improvements to engagement and conversion.E. Market Research & Competitor MonitoringConduct research on target audiences, customer needs, industry trends, and competitor marketing activities.Identify relevant content opportunities, emerging platforms, and campaign ideas.Share insights and recommendations to support marketing planning, brand positioning, and market expansion.F. Creative & Cross-Functional CollaborationCoordinate with the Creative team to produce marketing assets and materials that meet brand and campaign requirements.Work with Sales, Product, and Customer Success teams to develop relevant content, product communications, and customer-focused campaigns.Support marketing activities for product launches, partnerships, events, and other business initiatives.Coordinate with external agencies, freelancers, and vendors when required.G. Marketing Analytics & ReportingMonitor marketing performance metrics, including reach, engagement, website traffic, audience growth, leads, and campaign conversions.Prepare regular marketing reports summarizing campaign results, insights, and areas for improvement.Use performance data to support campaign optimization and improve the effectiveness of marketing activities.Maintain accurate records of campaigns, content performance, and marketing deliverables.H. Marketing Technology & AI ToolsUse AI-powered tools and digital marketing platforms to support content creation, research, campaign development, and workflow efficiency.Work with tools such as ChatGPT, Canva, CapCut, Google Analytics, social media management platforms, CRM systems, and email marketing tools, as relevant.Identify practical opportunities to improve marketing workflows, content production, and campaign execution through technology.Ensure marketing outputs remain accurate, professional, brand-aligned, and appropriate for publication.Qualifications & ExperienceEssential Requirements:Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline.3–6 years of relevant experience in marketing, digital marketing, content creation, social media, or a similar role.Practical experience supporting or executing marketing campaigns across multiple channels.Strong written and verbal English communication skills, with the ability to produce clear and engaging marketing copy and content.Working knowledge of social media platforms, digital marketing channels, email marketing, and campaign analytics.Familiarity with AI-powered tools and marketing technologies to support day-to-day marketing activities.Strong organizational and project coordination skills, with the ability to manage multiple tasks and meet deadlines.Creative thinking, attention to detail, and a commercially minded approach to marketing execution.Highly Desirable:Experience in B2B technology, SaaS, fintech, payments, hospitality technology, retail technology, or related industries.Hands-on experience with SEO, paid advertising, email marketing, CRM systems, or marketing automation.Experience in short-form video production, video editing, graphic design, or on-camera presentation.Familiarity with tools such as Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Mailchimp, HubSpot, Canva, CapCut, or equivalent platforms.A portfolio demonstrating marketing campaigns, content creation, social media growth, or measurable marketing results.Experience supporting marketing activities across multiple markets or international audiences.