Marketing Manager (Digital)

We are partnering with a fast-growing co-living and accommodation business to hire a Marketing Manager to drive its digital marketing and content strategy.This is a hands-on role suited to a creative and commercially minded marketer who understands how to build brand awareness, generate leads, and convert online audiences into residents.Key ResponsibilitiesDevelop and execute the overall digital marketing and content strategy to drive brand awareness, enquiries, and occupancy.Lead targeted marketing campaigns focused on students studying locally and overseas.Manage Chinese digital and social media channels, with particular emphasis on platforms such as WeChat, Xiaohongshu (RED), Douyin and Weibo.Create engaging bilingual content across social media, website, email campaigns, videos, student guides, and promotional materials.Develop a strong content calendar around student lifestyle, accommodation, community events, neighbourhood guides, and resident experiences.Manage paid digital campaigns, including social media advertising, search marketing, retargeting, and lead-generation initiatives.Work with universities, student societies, education agents, influencers/KOLs, and other relevant partners to expand the brand's reach.Monitor campaign performance, website traffic, lead generation, conversion rates, and marketing ROI.Identify trends in the student market and continuously refine campaigns based on audience behaviour and insights.Support offline marketing initiatives, community events, open houses, and student engagement activities.RequirementsDegree in Marketing, Communications, Business, or a related discipline.Solid experience in digital marketing, social media, and content marketing.Strong understanding of the Chinese digital ecosystem and Chinese social media platforms.Experience creating content specifically for Chinese-speaking audiences is highly preferred.Strong written and spoken Cantonese, Mandarin and English, with Mandarin highly preferred.Experience in co-living, student accommodation, hospitality, property, lifestyle, education, or consumer-facing businesses would be advantageous.Hands-on, creative, data-driven, and comfortable working in a fast-paced environment.