Performance Marketing Executive

We are looking for a Performance Marketing Executive with at least 2–3 years of hands-on digital marketing experience who can manage campaigns independently, coordinate with agencies, and handle day-to-day digital marketing activities. Ideally, the candidate should have experience in the UAE market, with real estate experience being an added advantage.

Key Responsibilities

Paid Advertising & Campaign ManagementPlan, run, and optimize paid campaigns across Meta and Google Ads.Manage campaign budgets, targeting, retargeting, and lead generation.Monitor campaign performance, including CPL, CPC, CTR, conversions, and overall lead quality.Work on campaigns for project launches, events, and ongoing lead generation.Test different audiences, creatives, and ad copies to improve performance.Social Media & ContentManage monthly social media calendars and coordinate content requirements with the creative team.Work closely with designers, videographers, and content agencies to ensure timely delivery.Review content, captions, and creatives before publishing.Keep track of industry trends, competitor activities, and new content opportunities.Ensure branding and messaging remain consistent across all digital platforms.SEO, Website & Agency CoordinationManage and coordinate with external SEO, website, and content agencies.Follow up on deliverables, review monthly reports, and ensure tasks are completed within timelines.Monitor website performance, traffic, SEO progress, and lead generation.Coordinate landing page updates, website forms, and other website-related requirements.Have a working understanding of WordPress, GA4, GTM, Google Search Console, and UTM tracking.Lead Generation & ReportingWork closely with the sales team to understand lead quality and campaign performance.Monitor incoming leads and coordinate with the relevant teams to ensure proper CRM integration and lead routing.Prepare weekly and monthly campaign reports covering spending, leads, CPL, and performance.Identify areas where campaigns can be improved based on results.RequirementsMinimum 2–3 years of experience in digital marketing, preferably in the UAE.Hands-on experience with Meta Ads Manager and Google Ads is a must.Experience in the real estate industry is preferred, especially with off-plan projects and lead generation campaigns.Good understanding of SEO, social media marketing, content planning, and website management.Previous experience managing or coordinating with external marketing agencies.Familiarity with GA4, GTM, Meta Pixel, and conversion tracking.Basic understanding of CRM systems, lead generation forms, and marketing automation.Ability to manage multiple tasks and campaigns without constant supervision.