Product Lead (AI Startup)

What We DoWe’re building an AI-powered inbox for B2B back-office teams. Millions of B2B teams are drowning in emails: typing up orders, updating the ERP system, chasing up enquiries and invoices. It’s 2026, and they’re still copying data back and forth between Outlook and ERP/CRM systems just like in 1999. Hoshii takes this work off their hands and enables whole teams to start their day more productively.Our Blind SpotHoshii works. We currently sell the product through a sales-led approach: demos, workshops, onboarding, and support. We are now at a turning point. What a person explains during onboarding today, the product must explain for itself tomorrow.As Product Lead, this is your mission: to turn Hoshii into a fully self-service product. A user logs in in the morning via Outlook or Gmail, understands what Hoshii can do for them without any help from us, finishes their first task, and sticks around because the product makes them better at their job. No sales calls in between. No training. The product needs to become the self-selling argument.What you will ownOwn the self-service path end to end, from signup through activation to paid upgradeBuild onboarding, empty states, and in-product suggestions so users get value without being trainedDesign the flows, screens, and microcopy yourself; quality engineering can build from directlyTranslate what sales and customer success do by hand today into product logicTalk to order desks and operations leads every week, and watch them workOwn the core metrics: activation, time to first value, depth of usage, retention, conversionSet the roadmap and the release cadence, and ship reliably with engineeringYour ProfileWe are looking for a team player with a growth mindset, an entrepreneurial spirit, and genuine comfort with getting their hands dirty.+3 years of product experience, having owned a product or a major surface from first idea to launch.You design yourself in Figma or similar, well enough that engineers build straight from it (please attach a portfolio if you have any).Real taste. You know the difference between something that works and something that feels right, and you insist on the second.You work from numbers and pull your own analysis rather than waiting for a reportFluent in German and English. Our users work in German, we run internally in EnglishYou use AI daily in your own work and have a considered view on what makes AI products goodThis position will not be fit if:You need clear instructions on how and what.You don't thrive in ambiguity.You don't want to execute and build, but rather strategizeYou expect a 9-5 at a startupNice to HaveStartup experience, ideally early and without established processPLG, self-service onboarding, or pricing and packaging experienceB2B SaaSProximity to the Mittelstand: wholesale, manufacturing, distribution or ERP systemsA founder background, or a past life as a designer or engineerWhat We OfferThe one mandate that decides our next phase of growthFull ownership. You don't inherit a roadmap, you write itDirect work with the founders, short paths, no politicsEquity in what you're buildingWe get you any AI tools you need to be 3x more productive.