Quantitative Research Manager, Tech & Durable Industry

Job DescriptionAbout this jobAt NielsenIQ, we help the world’s leading brands make smarter business decisions through a deep understanding of consumers, markets, and innovation opportunities.As part of our Tech & Durable Insights team, you will work with clients across industries such as consumer electronics, smartphones, PCs, smart devices, home appliances, wearables, and other technology-driven categories. You will be responsible for leading quantitative research projects, generating actionable consumer insights, and helping clients solve business challenges related to innovation, brand growth, customer experience, and market strategy.This role is ideal for a research professional who combines strong quantitative research expertise with a genuine curiosity about technology, consumer behavior, and emerging market trends.RESPONSIBILITIESClient Management & ConsultingBuild strong relationships with clients and become a trusted partner for consumer insights and business recommendationsUnderstand clients’ business objectives, strategic priorities, and key challengesSupport senior stakeholders in identifying research needs and translating business questions into effective research solutionsPresent findings and recommendations to client teams, including marketing, innovation, product, and strategy stakeholdersEnsure a high level of client satisfaction through quality delivery and proactive communicationQuantitative Research LeadershipManage end-to-end quantitative research projects from proposal development through final reportingDesign and execute a variety of research methodologies, including:Brand Health TrackingUsage & Attitude (U&A) StudiesCustomer Experience (CX) ResearchConcept & Product TestingInnovation ResearchCustomer SegmentationAdvertising & Communication EvaluationCustomer Journey ResearchMarket Opportunity AssessmentDevelop questionnaires and research frameworks aligned with client objectivesOversee project execution to ensure quality, timeline, and budget requirements are metCollaborate with operations and analytical teams to ensure smooth project deliveryData Analysis & Insight GenerationAnalyze consumer research data and transform findings into meaningful business insightsIdentify consumer trends, unmet needs, purchase drivers, and innovation opportunitiesIntegrate multiple data sources to provide a holistic understanding of consumer behaviorDevelop compelling insight narratives and strategic recommendationsCreate impactful reports and client presentations that support decision-makingTechnology & Durable Industry ExpertiseDevelop a strong understanding of the Technology and Durable Goods industries, including:Consumer ElectronicsSmartphones & Mobile DevicesPCs & ComputingSmart Home ProductsHome AppliancesWearable TechnologyConsumer Technology ServicesStay informed about market developments, emerging technologies, and evolving consumer behaviorsApply industry knowledge to help clients identify growth opportunities and competitive advantagesTeam CollaborationWork closely with qualitative researchers, analytics teams, customer success teams, and commercial colleaguesSupport junior team members through coaching and project guidanceShare best practices and contribute to continuous improvement initiativesCollaborate across local and regional teams to deliver integrated consumer insights solutionsQualifications3-6 years of experience in market research, consumer insights, customer insights, or related consulting rolesStrong experience in quantitative research methodologies and data interpretationExperience independently managing research projects and client interactionsExposure to Technology, Consumer Electronics, Durable Goods, Telecommunications, Digital Services, or related industries is preferredStrong analytical and problem-solving skillsAbility to translate research findings into actionable business recommendationsStrong presentation and storytelling capabilitiesProficiency in Excel and PowerPointExperience with SPSS, Q, Tableau, Power BI, or other analytics tools is a plusExcellent verbal and written communication skills in both English and ChineseAdditional InformationOur BenefitsFlexible working environmentVolunteer time offLinkedIn LearningEmployee-Assistance-Program (EAP)NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/About NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.For more information, visit NIQ.comWant to keep up with our latest updates?Follow us on: LinkedIn | Instagram | Twitter | FacebookOur commitment to Diversity, Equity, and InclusionAt NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion