Senior Digital Marketing Executive

About The RoleWe're looking for a Senior Digital Marketing Executive to join our client's marketing team in Dubai Production City. The role runs from an immediate start until 15 January 2027, with a possible extension.You will:Run paid digital campaigns across Meta, Google, TikTok and SnapchatSet up accurate tracking for enquiries and salesTurn performance data into clear actions and recommendationsYou'll own campaigns from planning through optimisation and reporting, and work closely with external agencies to make sure deliverables and results stay on track.This is a senior but fully hands-on role. We're looking for someone who has personally built and managed campaigns, not only overseen them.Key ResponsibilitiesCampaign ManagementPlan, set up and manage paid campaigns across Meta (Facebook and Instagram), Google Ads, TikTok and SnapchatBuild full-funnel campaigns that drive awareness, interest and purchases, including retargeting for warm audiencesTracking and MeasurementSet up and check GA4, Google Tag Manager, pixels, events and UTMs to make sure enquiries and sales are tracked correctlyKeep data accurate across platforms so results can be trustedPerformance and OptimisationAnalyse results, find the reasons for weak performance and take action to improve outcomes and control costsOptimise against key metrics including CTR, CPC, conversion rate, CAC and ROASCRM and ReportingCollect, organise and analyse customer and lead data, segment audiences and report on enquiries and conversionsPresent clear results and recommendations using Excel and dashboards such as Looker StudioAgency ManagementManage digital marketing agencies, review their work and follow up on campaign results, deliverables and deadlinesRequirementsProven hands-on experience managing paid media campaigns from planning through optimisation and reportingExperience personally setting up campaigns on Meta, Google Ads, TikTok and SnapchatPractical experience setting up tracking, events, pixels, UTMs, GA4 and GTMStrong ability to read performance data and act on itExperience working with CRM data and building reports in Excel and Looker StudioExperience managing digital marketing agenciesIdeal BackgroundExperience promoting events or selling tickets online is a strong advantageE-commerce campaign experience is a strong advantageKnowledge of SEO, email marketing and marketing automationWorking ConditionsContract: immediate start until 15 January 2027, with a possible extensionOffice-based: 5 days a week in Dubai Production CityVisa: you must hold your own valid UAE visaAvailability: immediate start required