Senior Digital Marketing Specialist

The Senior Digital Marketing Specialist is responsible for supporting the digital marketing needs of the department managers and franchisees. The digital marketing specialist will work across all Best Life Brands companies.Accountabilities of the Sr. Digital Marketing Specialist positionDigital marketing partner to franchisees and an expert resource for their digital marketing needsOnboarding new franchisees and ongoing trainingAssist with Franchise Development digital marketing strategies and reportingSpecial Projects as neededPrimary Responsibilities of the Sr. Digital Marketing SpecialistCreate new websites with territory, address, lat/long, contact infoAssist with new owner marketing callsUpdate images and content on websiteAdd or update social links on websitesParticipate in new owner training (pre and/or post opening)Create new Facebook Stores and Google Business listingsSocial media guidance and troubleshootingAnswer questions about SEO and vendors servicesCoordinate vendor and franchisee relationsPull Google Analytics (GA4) and Looker Studio reports, update KPI reportsSecondary Responsibilities of the Sr. Digital Marketing SpecialistParticipate in and develop ongoing owner training via webinars and callsData analysis; implement and analyze performance metrics for continuous optimization of digital marketing tacticsProvide internal reports on a regular basisProgram implementationAssist with Franchise Development marketing strategies and reportingConduct market research to identify trends and insights and inform campaignsImplement email marketing and social media campaignsStay abreast of digital marketing landscape for brainstorming optimization opportunitiesKnowledge and Skill RequirementsThe ideal Senior Digital Marketing Specialist candidate will have various prerequisite skills and qualifications, which include, but are not limited to:At least 3-5 years of experience in a digital marketing roleExcellent verbal and written communication skillsBoth creative and analytical skillsExperience using various social media and web platformsSome proficiency with CRM software such as HubSpot or SalesForce and CMS platforms such as WordPress a plusEfficient, excellent attention to detailAbility to work well as part of a team and autonomouslyAbility to anticipate, plan and meet deadlinesStrong ability to refine and translate the brand’s tone of voice across various digital channelsExperience using GA4 and Looker Studio Dashboards to interpret dataIntermediate technical Skills: Canva, Google and Social Media Analytics, Microsoft Office SuiteAI Experience a plusSalary$55,000- $65,000 per yearThis annual salary reflects compensation across the U.S. and may vary based on experience, skills, and geographic location.What We OfferRemote First CompanyCollaborative CultureMonthly Lunch and LearnsGenerous Paid Time OffVolunteer Time OffPaid Parental Leave Policy401(k) MatchingMedical, Dental, VisionFSA & HSA OptionsMental Health BenefitsCompany paid Long-Term DisabilityProfessional Development OpportunitiesAbout Us:Based in Troy, Michigan, Best Life Brands, LLC is a holding company that includes ComForCare and At Your Side, premier franchised providers of home care; CarePatrol, the nation's largest franchised senior placement organization; Blue Moon Estate Sales, the leading estate sale franchise in the U.S., and Boost Home Health Care, dedicated to providing superior in-home nursing, therapy, and home care services; and Next Day Access, provider of accessible living solutions, which together include more than 500 franchise locations across the U.S. and Canada. With a private equity investment from The Riverside Company, Best Life Brands is a platform of award-winning complementary businesses that serve people along the continuum of care.Best Life Brands, LLC is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected characteristic. We celebrate diversity and are committed to creating an inclusive environment for all employees.