Senior Performance Marketing Executive – Lead Generation

Company: Estative Technologies Ltd

Location: DIFC, Dubai, UAEEmployment Type: Full-Time | On-SiteSalary: AED 8,000–12,000 + Performance Bonus up to AED 4,000/monthAbout the RoleEstative is looking for a results-driven Lead Generation & Performance Marketing Expert to manage and optimize digital advertising campaigns, generate high-quality leads, and drive measurable business growth.Our priority is lead generation, not just social media engagement.We need a hands-on marketing professional who can independently manage advertising campaigns, control budgets, optimize cost per qualified lead, and deliver consistent results.The role also includes managing social media publishing, coordinating content, and supporting marketing activities across our real estate projects and business initiatives.Key ResponsibilitiesLead Generation & Performance MarketingPlan, launch, manage, and optimize lead generation campaigns across Meta Ads, Google Ads, and other relevant platforms.Generate high-quality buyer and investor leads for real estate projects.Manage advertising budgets, audience targeting, retargeting, and A/B testing.Continuously improve lead quality, conversion rates, cost per qualified lead (CPQL), and return on advertising spend.Build and optimize lead forms, landing pages, and conversion funnels.Integrate and monitor leads through CRM systems, ensuring accurate tracking and attribution.Analyze campaign performance and provide clear reports on advertising spend, qualified leads, and results.Work closely with the sales team to evaluate lead quality and improve campaign effectiveness.Social Media & Content ManagementManage content calendars and publishing across Instagram, Facebook, LinkedIn, TikTok, and YouTube.Coordinate with designers, videographers, and content creators to produce effective advertising materials.Write and optimize ad copy, headlines, captions, and calls to action.Ensure consistent branding and timely publication across all platforms.RequirementsMinimum 4–5 years of hands-on experience in performance marketing and lead generation.Advanced experience with Meta Ads Manager and Google Ads is essential.Proven track record of generating qualified leads at competitive acquisition costs.Strong experience managing and optimizing significant monthly advertising budgets.Excellent knowledge of conversion tracking, GA4, Google Tag Manager, Meta Pixel, and Conversion API.Experience with CRM platforms, lead tracking, and marketing automation.Strong analytical skills and the ability to make data-driven decisions.Ability to manage multiple campaigns independently and deliver measurable results.Experience in Dubai real estate lead generation is highly preferred.Experience managing social media content and publishing schedules.Performance-Based CompensationMonthly Salary: AED 8,000–12,000, based on experience.Monthly Performance Bonus: Up to AED 4,000, based on:Achievement of verified qualified lead targets.Cost per qualified lead and advertising efficiency.Campaign performance, tracking, reporting, and social media execution.How to ApplyPlease submit your CV along with examples of previous lead generation campaigns, including:Advertising budgets managed.Number of leads and qualified leads generated.Cost per lead (CPL) and cost per qualified lead (CPQL).Industries and advertising platforms you have worked with.We are looking for someone who can deliver measurable results, not simply manage advertising accounts or publish social media posts.