Vice President of Marketing (medical device)

VP of MarketingJob Description · enableCV · Midvale, Utah (Hybrid)This exciting opportunity will support enableCV, an independent medical device company. The VP of Marketing will lead the growth and development of enableCV while supporting active programs in commercial production, new product development and introduction. The enableCV home office is based in Salt Lake City, Utah, USA. This role is hybrid, with 3–4 days in office and approximately 25% travel (US and international). We have a highly collaborative, start-up-like culture. We are a small, tight-knit group of go-getters who are willing to wear multiple hats, learn quickly, and stay adaptable and flexible as we grow and develop our existing business. If you have the qualifications, want to work hard, and are willing to have a great time doing it, please apply!Essential Job Functions

• Develop and execute the overall marketing vision, strategy, and annual operating plan for the company's portfolio, driving brand awareness, market adoption, customer engagement, and revenue growth.
• Identify, evaluate, and execute marketing opportunities throughout the United States, with the goal of achieving the annual plan for the EnableCV Protective Cannulae and Minimally Invasive Surgical (EPC/MIS) portfolio.
• Lead the development and implementation of short-term and long-term marketing initiatives that support growth objectives, product commercialization, and market expansion efforts.
• Direct market research, customer insights, competitive intelligence, and industry analyses to identify growth opportunities, emerging trends, and unmet customer needs.
• Build and maintain strategic relationships with key opinion leaders (KOLs), healthcare providers, medical societies, industry organizations, and other stakeholders to strengthen brand positioning and market influence.
• Partner closely with Sales, Clinical, R&D/Product Design, and Executive Leadership teams to align marketing strategies with business objectives and accelerate commercial success.
• Develop and oversee integrated marketing campaigns, including digital marketing, content strategy, events, and product marketing initiatives.
• Establish and optimize go-to-market strategies for new products, market segments, and geographic expansion opportunities.
• Lead brand management efforts, ensuring consistent messaging, value proposition alignment, and market differentiation across all customer touchpoints.
• Monitor market dynamics, competitive activity, customer feedback, and industry developments, providing actionable insights and strategic recommendations to executive leadership.
• Analyze marketing performance metrics, ROI, market penetration, and growth trends; prepare and present executive-level reports and recommendations to internal stakeholders and the leadership team.
• Serve as a key member of the leadership team, contributing to overall business strategy and helping drive long-term growth and market leadership.Qualifications
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field required; MBA preferred.
• 10+ years of progressive marketing experience, including marketing leadership, within medical devices, life sciences, healthcare, or related industries.
• Cardiovascular and cardiothoracic experience strongly preferred; medical device sales experience is a plus.
• Proven track record of developing and executing successful growth, branding, demand generation, and commercialization strategies that drive measurable business results.
• Strong understanding of healthcare markets, customer segmentation, product marketing, and regulatory considerations within the medical device industry.
• Exceptional written, verbal, presentation, and interpersonal communication skills.
• Demonstrated ability to influence executive leaders, cross-functional teams, and external stakeholders without direct authority.
• Strong analytical and strategic thinking skills, with the ability to translate data and market insights into business action.
• Experience managing and developing high-performing teams, with a commitment to coaching and mentoring future leaders.
• Proficiency with Microsoft Office Suite, CRM platforms, marketing automation tools, analytics platforms, and related business applications.
• Ability to thrive in a fast-paced, growth-oriented environment and adapt quickly to evolving business priorities.Travel & Compensation
• Approximately 25% travel (US and international) to support customers, hospitals, annual strategic meetings, events, national sales meetings, symposiums, etc.
• This role is a salaried exempt position with an annual bonus based on performance. Compensation starts at $200k base salary but is negotiable and based on experience.
• Benefits include medical, dental, vision, life insurance, competitive vacation and sick time, paid leave after 1 year of employment including maternity/paternity, employer H.S.A. contributions, and a 401k with employer match.Our people are passionate about what they do, the products they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation, dedication, and people, we're the right company for you. We save lives every day and we love it – join us!