Brand Manager

Brand ManagerAbout the RoleWe are hiring a Brand Manager who will be accountable for the brand’s growth and how it shows up in market. You will own the brand from strategy to shelf: what it stands for, how it looks, what goes out every month, and the numbers it delivers. This is a role for someone who builds brands that sell.What You Will OwnBrand vision and positioning. Set the long-term direction for the brand and keep its positioning sharp and differentiated. Measured by brand awareness, consideration and brand health scores, tracked quarterly.Look, feel and visual identity. Own the visual language across packaging, digital, social and retail. Every touchpoint should be instantly recognisable as the brand. Measured by brand recall, creative consistency audits and on-time delivery of brand assets.Marketing calendar and execution. Build and run the annual and monthly calendar covering launches, campaigns and key sale moments. Measured by campaign delivery against plan, launch timelines met, and spend managed within budget.Social, content and PR. Drive the social, content and PR agenda with agencies and creators. Measured by follower growth, engagement rate, share of voice, earned media coverage and content output against plan.Performance intelligence. Partner with the performance team to turn data into decisions on creative, messaging and spends. Measured by ROAS, CAC, CTR and conversion rate improvement, plus creative win rate in testing.Competition benchmarking. Track competitors on positioning, pricing, launches and communication, and convert insights into action. Measured by a monthly competition report and the share of brand decisions backed by insight.Growth. Own the brand P&L outcomes. Measured by revenue growth, market share, repeat rate and contribution margin against annual targets.Key KPIs at a GlanceRevenue growth vs target. Market share. ROAS and CAC. Repeat purchase rate. Brand awareness and consideration. Share of voice. Engagement rate and follower growth. Launches delivered on time and on budget.What We Are Looking For -4 to 7 years in brand management, ideally across D2C, beauty, personal care or FMCG. A track record of growing a brand with numbers to show for it. Strong creative judgment and an eye for design. Fluent with performance data and comfortable owning targets. Experience leading agencies and working across teams. Someone who sets an ambitious vision and is equally hands-on with execution