Data Analytics Manager

**THE IDEAL CANDIDATE WILL BE COMING FROM THE MEDIA & ENTERTAINMENT SPACE**Key ResponsibilitiesLead analytics initiatives focused on business performance, audience engagement, digital marketing, advertising, and revenue optimization.Develop and maintain dashboards, reporting frameworks, and KPI tracking using Tableau, Power BI, Looker, or similar platforms.Partner with cross-functional teams across Marketing, Sales, Product, Finance, and Operations to identify opportunities for data-driven improvements.Analyze complex datasets to uncover trends, measure performance, and provide strategic recommendations to leadership.Manage and mentor analysts while overseeing project execution, reporting accuracy, and analytical deliverables.Utilize SQL and other analytical tools to extract, manipulate, and interpret data from multiple sources.Establish and improve analytics processes, reporting automation, and data quality standards.Present insights, business recommendations, and performance trends to senior leadership and key stakeholders.Support forecasting, audience segmentation, campaign measurement, and revenue performance analysis.QualificationsBachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, Business, or a related field.5+ years of experience in Data Analytics, Business Intelligence, or a related analytical function.Previous experience leading analytics projects, mentoring analysts, or managing an analytics team.Strong proficiency in SQL and experience working with large, complex datasets.Hands-on experience with Tableau, Power BI, Looker, or similar business intelligence tools.Experience with Python or R is a plus.Previous experience within Media, Entertainment, Digital Publishing, Advertising, Streaming, or AdTech strongly preferred.Strong understanding of audience analytics, advertising performance, digital engagement, and revenue-related KPIs.Excellent communication, stakeholder management, and problem-solving skills.Ability to translate complex analytical findings into actionable business strategies.Preferred ExperienceExperience with Google Analytics 4 (GA4), Adobe Analytics, or similar digital analytics platforms.Familiarity with Snowflake, BigQuery, Redshift, or other cloud data platforms.Understanding of digital media metrics, including impressions, CTR, CPM, audience growth, conversion rates, and subscription performance.Experience with forecasting, experimentation, A/B testing, and predictive analytics.Background supporting audience development, content strategy, advertising revenue, or digital product analytics.