Digital Marketing Project Coordinator

Role OverviewYou will own the academic content for our digital marketing courses. You will build and maintain the syllabus, CBT papers, question banks, and trainer resources that our franchise branches use. You will work with the academic team and trainers.Key ResponsibilitiesSyllabus and Course Design

• Draft and update the digital marketing syllabus in modular form (SEO, social media, paid ads, email marketing, analytics, content marketing).
• Review the syllabus every quarter against current tools and platform changes.
• Define module outcomes, duration guidelines, and prerequisites so branches deliver consistently.
• Keep all course files version-controlled and easy to find.Learning Resources
• Prepare lesson plans, slide decks, practical assignments, and project briefs.
• Create trainer guides and student handouts for each module.
• Collect feedback from trainers on gaps in the material and fix them.Assessments and CBT
• Build and maintain question banks for each module, with a mix of easy, moderate, and hard questions.
• Prepare CBT papers, set marking schemes, and test every exam before release.
• Analyse result data from branches to find weak topics and revise content.
• Maintain certificate formats and completion criteria.Coordination and Reporting
• Share new and updated material with branches and confirm it has been received.
• Answer academic queries from trainers and branch staff.
• Maintain a tracker for syllabus versions, material status, and question bank refresh dates.
• Send a short monthly progress report to the Academic Head.Required Qualifications
• Bachelor's degree in marketing, IT, mass communication, or a related field.
• 2 to 4 years in digital marketing, training content development, or academic operations.
• Hands-on experience running or managing digital campaigns, not only theory.
• Experience writing syllabi, MCQs, or exam content.Skills RequiredDigital Marketing Knowledge
• SEO: keyword research, on-page and off-page optimisation, technical SEO, local SEO, and Google Search Console.
• Paid advertising: Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads, including targeting, bidding, budgets, and conversion tracking.
• Social media marketing: content planning and community management across Facebook, Instagram, LinkedIn, and YouTube.
• Content marketing and copywriting: blogs, ad copy, landing pages, and content calendars.
• Email marketing and automation: list building, campaign setup, and performance reporting.
• Analytics: Google Analytics 4, Google Tag Manager, UTM tracking, and campaign reports.
• Marketing fundamentals: funnels, audience personas, branding, and ROI measurement.
• Working knowledge of WordPress, Canva, and current AI tools used in marketing.
• Awareness of platform updates, so course content stays current.Content and Assessment Skills
• Ability to turn practical marketing skills into clear modules, outcomes, and hands-on assignments.
• Skill in writing accurate, unambiguous MCQs at different difficulty levels.
• Clear written English; Malayalam or Hindi is a plus.Tools and Working Style
• Comfortable with Excel or Google Sheets, Word or Docs, and a CBT or LMS platform.
• Strong planning and follow-up habits.
• Able to work independently and meet content deadlines.Good to Have
• Google Digital Garage, Google Ads, HubSpot, or Meta Blueprint certification.
• Experience at a training institute or franchise network.
• Basic design skills in Canva for course material.Performance Measures
• Syllabus and material released before each term.
• Question banks refreshed every quarter.
• CBT papers error-free at release.
• Monthly reports delivered on time.