Director, Licensing & Operations (Consumer Products)

Key Responsibilities

Define and drive the strategic direction and growth of the WWE Consumer Products business while managing junior level-talent and supporting them on day-to-day licensing objectivesIdentify white space opportunities across categories, retail channels and international marketsBuild and manage a high-performing portfolio of licensees across core and emerging product verticals including existing relationships with key partners such as Fanatics, Mattel, Topps, Funko and othersBuild, manage, and grow strong relationships with key licensees across categoriesExpand WWE’s presence across key retail partners including sporting goods, specialty, mass, DTC and internationalSupport licensees across the full lifecycle, including deal memos, contract execution, commercial alignment, product development, and retail sell-in strategiesLead coordination of partner initiatives tied to live WWE events, including ticketing, talent appearances, retail promotions, and licensed activationsCollaborate with regional team members, internal stakeholders, and external partners to develop integrated, multi-platform marketing and promotional campaigns plansAlign cross-functional teams by consolidating event plans, promotional calendars, and key business updates for partnersTroubleshoot operational challenges to ensure the consumer products program runs efficiently and effectively Support financial processes, including royalty tracking, sales reporting, forecasting, and budget reconciliationAssist in managing annual budgets across revenue, marketing, and travel & expense categoriesMaintain accurate records and documentation, including contracts, deal memos, and best practice case studiesMonitor cultural, consumer, and market trends to inform strategyPartner with Brand, Global Partnerships and Talent Relations to leverage key moments and athlete-driven product opportunitiesStay current on WWE talent, events, content, products, and overall business initiativesQualifications & Requirements: 6+ years of experience in consumer products, strategy or brand management, with a strong understanding of brand positioning and valueExperience working across categories such as apparel, toys, interactive gaming, and home entertainmentProficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)Strong interpersonal, organizational, and verbal and written communication skills including the ability to present to senior level managementDemonstrated sales and negotiation experience with a strong track record of driving revenueHighly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environmentSelf-starter with a proactive mindset and strong follow-throughPassion for staying current on industry trends and the evolving sports and entertainment landscapeCreative thinker with the ability to translate ideas into executionWilling and able to travel for eventsBachelor’s degree requiredAttributes & Knowledge Ability to thrive in a fast-paced, matrixed organizationStrong executive presence and comfort engaging with senior leadershipAdaptability in a dynamic and evolving market environmentProven negotiation skills and relationship management skillsCommercially driven with a strong sales mindsetIndependent thinker with a proactive, solutions-oriented approachCollaborative team player with strong interpersonal skillsExcellent attention to detail and time managementUnderstanding of brand development and extension strategies