Director of Marketing (online learning)

Job Description

Director of Marketing – Online LearningPosition Overview:The Director of Marketing will lead the overall marketing strategy and execution for the organization’s online learning business. This role is responsible for driving brand awareness, student acquisition, enrollment growth, learner engagement, and revenue through integrated digital marketing initiatives. The ideal candidate will combine strategic thinking, data-driven decision-making, and strong leadership skills to scale online education offerings and achieve business objectives.

Key Responsibilities

Marketing Strategy & Planning: Develop and execute comprehensive marketing strategies aligned with business goals, revenue targets, and learner acquisition objectives.Digital Marketing & Lead Generation: Oversee performance marketing, SEO/SEM, social media, email marketing, content marketing, affiliate marketing, and other digital channels to drive qualified leads and enrollments.Brand Management: Strengthen brand positioning, market presence, and value proposition across online learning programs and platforms.Student Acquisition & Enrollment: Design and optimize marketing funnels to improve lead conversion, enrollment rates, customer acquisition cost (CAC), and return on marketing investment (ROMI).Content & Campaign Management: Lead the development of engaging marketing campaigns, landing pages, webinars, testimonials, case studies, and other content that supports learner acquisition and retention.Marketing Analytics: Establish KPIs, monitor campaign performance, analyze customer behavior, and use insights to improve marketing effectiveness.Budget Management: Own the marketing budget, allocate resources across channels, and ensure efficient utilization of marketing spend.Team Leadership: Build, mentor, and manage high-performing marketing teams while collaborating with sales, admissions, product, academic, and customer success teams.Market Research & Competitive Analysis: Identify market trends, learner needs, competitor strategies, and emerging opportunities in