Healthcare Marketing Strategist
Cognibee Media · Hyderabad, Telangana, India
Tailor my CV for this job — freeHealthcare Marketing, Brand & PR Strategist
We're looking for a Healthcare Marketing, Brand & PR Strategist who can work closely with hospitals, doctors and healthcare businesses to build their brand, reputation, digital presence and patient growth.This is a strategic, client-facing role. You'll understand what a hospital wants to achieve commercially and as a brand, turn that into a clear marketing strategy, and work with creative, digital and PR teams to execute it.1. Hospital marketing strategyUnderstand the hospital's business objectives, specialties, target patients and competitive landscapeDevelop annual, quarterly and monthly marketing plansIdentify priority departments, specialties, doctors and services to promoteCreate campaigns around specialties, procedures, health awareness and hospital initiativesPresent plans and recommendations directly to hospital management2. Hospital brandingDevelop and strengthen the hospital's brand positioning, messaging and content pillarsEnsure consistency across social media, website, advertising and offline communicationDifferentiate the hospital from competitors and build trust, credibility and recall3. Doctor personal brandingBuild individual strategies for doctors based on their specialty, expertise and target patientsDevelop ideas for Reels, educational videos, interviews, articles and podcastsHelp doctors explain complex medical topics simply, and find media, podcast and event opportunities for themTrack the growth of doctor profiles. The goal is trust, authority and relevance, not popularity4. Content strategyBuild content pillars and monthly calendars for hospitals and doctorsWork with videographers, editors, designers and writers to executeEnsure content is medically responsible and aligned with hospital guidelines5. Digital & performance marketingPlan and oversee Meta and Google Ads, lead generation and patient acquisition campaignsGuide SEO, local SEO and website optimisationTrack CPL, CAC, enquiries, conversions and ROI. You don't need to run every campaign yourself, but you must be able to plan, brief, monitor and optimise them6. PR & reputationDevelop PR strategies and story ideas for hospitals and doctorsGet doctors into newspapers, digital publications, TV, podcasts and industry platformsCoordinate with PR agencies and journalists, and support reputation management7. Client relationshipMeet regularly with hospital leadership, present strategies and performance reportsTurn hospital requirements into clear briefs for creative and marketing teamsManage timelines and expectations, and spot problems before they become client issuesWhat we're looking for4–8 years in hospital marketing, a healthcare agency, HealthTech, healthcare PR or a digital agency with healthcare clientsStrong in branding, positioning, content strategy and social mediaWorking knowledge of Meta Ads, Google Ads, SEO and PRComfortable presenting to hospital management and senior doctorsUses AI tools for research, content strategy and marketingCan turn vague client requirements into clear marketing plansThe ideal candidateSomeone who can walk into a hospital, sit with management, and come back with: how we should position the hospital, which specialties and doctors to build, what content and campaigns to run, which PR opportunities to pursue, and how we'll measure whether it worked. A marketing strategist and brand partner, not just a social media manager.How to applyApply with your CV and 2–3 examples of healthcare campaigns or brands you've built, along with your expected salary and notice period.