Marketing Manager

Role OverviewWe are seeking a Marketing Manager to provide strategic leadership and oversight for the development and execution of end-to-end (360°) marketing strategies across all channels. The successful candidate will drive brand equity, elevate customer engagement, and accelerate business growth through integrated, insight-led marketing initiatives, while ensuring strong governance, consistency, and measurable impact across the organization.Key ResponsibilitiesDevelop and execute end-to-end (360°) marketing strategies covering digital, offline, brand, performance, content, events, PR, and partnerships.Lead annual marketing planning, budgeting, and campaign calendars aligned with business and clinical objectives.Manage digital marketing initiatives, including website management, SEO/SEM, paid media, email marketing, CRM, and social media.Drive brand positioning and messaging across patient, provider, and stakeholder touchpoints.Plan and execute patient acquisition and engagement campaigns while ensuring compliance with healthcare regulations and guidelines.Oversee content strategy, including educational materials, campaigns, thought leadership, and clinical communications.Collaborate cross-functionally with Medical, Sales, Operations, Compliance, and Leadership teams to ensure aligned execution.Manage and mentor internal teams and external agencies (creative, media, PR, digital).Monitor campaign performance using analytics and dashboards, optimize ROI through data-driven insights.Ensure all marketing materials adhere to healthcare compliance, ethical standards, and regulatory requirements.Key Requirements8–10 years of marketing experience, with delivery of 360° integrated marketing campaigns.Strong expertise in digital marketing, performance marketing, brand management, and campaign analytics.Demonstrated ability to manage budgets, agencies, and cross-functional stakeholders.Solid understanding of patient-centric marketing and healthcare compliance frameworks.Excellent communication, presentation, and stakeholder management skills.Strategic thinker with strong execution capability and attention to detail.