Marketing Manager

Mission:The Marketing Manager is responsible for leading and executing the marketingstrategy for Saudi Arabia, ensuring strong alignment between marketing, sales,finance, and regional teams. The role will drive business growth through effectiveportfolio management, pricing, promotions, market analysis, forecasting, andcommercial planning.

Key Responsibilities

1. Marketing Team Management:

• Lead and manage the local KSA Marketing team, ensuring clear objectives,priorities, and performance follow-up.
• Coordinate with regional and cross-functional teams to ensure alignment withbusiness priorities.
• Develop the capabilities of the marketing team and promote a strong performanceculture.2. Business Planning & Budget Management
• Lead the preparation and monitoring of the KSA marketing budget and forecast.
• Track marketing and commercial performance against budget and businessobjectives.
• Provide regular business updates and recommendations to management.
• Prepare and lead KSA Business Reviews, highlighting performance, keychallenges, opportunities, and action plans.3. Pricing & Promotion Management
• Define and recommend the KSA pricing strategy in alignment with businessobjectives, market positioning, and channel requirements.
• Develop and manage the KSA promotional calendar in collaboration with Salesand other relevant stakeholders.
• Monitor promotional effectiveness, pricing performance, and commercial results.
• Ensure appropriate alignment of pricing, volume, and channel strategy.4. Product Portfolio & Range Management
• Lead range optimization for the KSA market based on market potential,profitability, channel requirements, and consumer needs.
• Define and manage the KSA product lineup, ensuring the right products areavailable for each channel and business segment.
• Identify opportunities for new product introductions, range expansion, andportfolio rationalization.5. Sales & Channel Collaboration
• Work closely with the Sales team to ensure effective execution of marketing plansand commercial initiatives.
• Follow up on product listings and execution across relevant customers andchannels.
• Ensure alignment between marketing strategy, sales priorities, channelrequirements, pricing, and volume targets.
• Support the development of channel-specific strategies and initiatives.6. Market & Consumer Analysis
• Lead the analysis of KSA GfK data and market trends to identify growthopportunities and risks.
• Monitor market share, category development, competitors, pricing, and channelperformance.
• Translate market insights into actionable marketing and commercial initiatives.7. Commercial & Financial Management
• Prepare and validate PCM calculations for relevant products and commercialinitiatives.
• Monitor profitability and commercial performance, ensuring marketing decisionssupport overall businessobjectives.
• Work closely with Finance to ensure commercial assumptions and financialimpacts are properly assessed.8. Performance Tracking
• Manage and maintain the KSA Sell-Out Tracker, ensuring accurate and timelyreporting.
• Monitor sell-in, sell-out, stock levels, promotional performance, andproduct/channel performance
• Track KSA SLOBs (Slow-Moving and Obsolete Inventory) and work with Salesand Supply Chain to define corrective actions.
• Provide recommendations to improve stock rotation and minimize inventoryrisks.

Job Requirements

BA degree in Business AdministrationMinimum 7-10 years of experience in marketing role including Product Management or Category Management in FMCG or Retail.Preferably sales experienceStrong experience in a dynamic product management roleExcellent understanding of market trends, competitor analysis, and consumer behavior.Proven success in overseeing all elements of the product development lifecycleAbility to collaborate with cross-functional teamsStrong analytical and problem-solving skillsStrong organizational skillsGood Communication Skills in EnglishOwnership. Action-oriented, and Proactive