Regional Sales Director
BYD PANAMA, CENTROAMERICA Y CARIBE · Panamá, Panama
Tailor my CV for this job — freeAbout the JobWe are seeking a highly experienced, results-driven Sales Director to join our regional team and contribute to BYD's continued growth and market expansion across Latin America.Who We AreBYD Group is a leading high-tech multinational company headquartered in Shenzhen, China, operating across four core industries: electronics, automobiles, renewable energy, and rail transit. With nearly one million employees worldwide, BYD continues to drive innovation and sustainable development on a global scale.At BYD, we are redefining the future of mobility. As the world's leading New Energy Vehicle (NEV) company, we are committed to building a sustainable, zero-emission future where technology and nature coexist in harmony.Scope of the Role: Latin American markets, excluding Brazil, Mexico, Argentina, Chile, and Colombia.Key ResponsibilitiesSales Strategy & Business DevelopmentDevelop and execute regional sales strategies for automotive products, including vehicles and components, ensuring alignment with business objectives and sales targets.Drive business growth and market expansion by identifying new commercial opportunities, strengthening distribution channels, and increasing market share across assigned Latin American markets.Develop, manage, and maintain strong, long-term relationships with dealers, distributors, agents, and key accounts.Monitor market demand, industry developments, customer preferences, and competitor activities to identify opportunities and implement effective sales strategies.Lead commercial negotiations and support the development of strategic business partnerships to achieve sustainable sales growth.Customer & Dealer ManagementManage relationships with key customers, dealers, and business partners, overseeing daily communications, commercial follow-ups, and contract negotiations.Support dealer network development and performance improvement through product training, commercial guidance, and market development initiatives.Ensure effective coordination with business partners to support sales operations, resolve commercial issues, and maintain high customer satisfaction.Address customer feedback and concerns promptly, promoting long-term relationships and continuous service improvement.Sales Performance, Analysis & ReportingMonitor and evaluate regional sales performance, market trends, and business development activities against established targets and key performance indicators (KPIs).Prepare regular sales reports, market assessments, forecasts, and strategic recommendations for senior management.Analyze sales data and market insights to identify opportunities for operational improvements, revenue growth, and increased market penetration.Develop and implement corrective actions and commercial strategies to strengthen sales performance and optimize business results.Cross-Functional & International CollaborationWork closely with regional and international marketing, product, finance, and supply chain teams to ensure alignment between commercial objectives and operational execution.Coordinate with production, logistics, and distribution teams to support timely order fulfillment, inventory planning, and efficient product availability.Collaborate with internal stakeholders and overseas teams to implement regional business strategies and strengthen market competitiveness.Support cross-functional initiatives aimed at improving operational efficiency, dealer performance, and overall customer experience.Qualifications & RequirementsEducation & Professional ExperienceBachelor's degree in Business Administration, Engineering, International Trade, or a related field.More than 10 years of proven sales experience in the automotive industry, preferably involving regional sales management, dealer network development, and market expansion.Demonstrated experience managing automotive distribution networks, dealers, and key commercial accounts across Latin American markets.Proven track record of achieving sales targets, developing new markets, and driving sustainable business growth.Experience in the New Energy Vehicle (NEV) or electric vehicle industry is highly desirable.Skills & CompetenciesStrong commercial acumen, strategic thinking, negotiation skills, and business development capabilities.In-depth understanding of the automotive industry, dealer operations, distribution channels, and market dynamics in Latin America.Excellent analytical and financial skills, with the ability to interpret sales data, develop forecasts, and support pricing and commercial decisions.Strong relationship management skills, with the ability to engage effectively with dealers, distributors, corporate customers, and other key stakeholders.Excellent communication, leadership, problem-solving, and decision-making abilities.Ability to manage multiple priorities, work independently, and deliver results in a dynamic, fast-paced, and multicultural business environment.Language & Additional RequirementsFluency in both English and Spanish is mandatory, as the position requires frequent communication and coordination with regional and international teams.Proficiency in Mandarin Chinese or additional languages will be considered an advantage.Willingness and availability to travel frequently across assigned Latin American markets.Strong sense of responsibility, accountability, adaptability, and commitment to achieving business objectives.Established professional networks and relationships within the automotive industry, corporate sector, or relevant government institutions are highly desirable.Important Note to Applicants:To ensure consistency throughout our international recruitment and evaluation process, only CVs submitted in English will be considered.Only candidates with vehicle sales experience will be considered.Please note that professional proficiency in both English and Spanish is a mandatory requirement for this position.Join BYD and help us drive a greener, more sustainable future across Latin America!