Digital Marketing Specialist

Digital Marketing SpecialistAbout GeideaGeidea is a financial technology company providing payment solutions and point-of-sale technology that enable businesses to accept and manage payments more effectively. With a growing presence in the region, Geidea supports businesses through innovative, secure and accessible payment technologies.Role OverviewGeidea is seeking a results-oriented Digital Marketing Specialist to support the planning, execution and optimization of digital marketing activitiesThe successful candidate will be responsible for delivering digital campaigns, managing online marketing channels, developing engaging content and analyzing performance to improve brand visibility, customer engagement and lead generation.Working closely with internal stakeholders, the Digital Marketing Specialist will help ensure that digital marketing initiatives align with business objectives, strengthen Geidea’s market presence and contribute to customer acquisition and commercial growth.Key ResponsibilitiesDigital Campaign ManagementPlan, execute and optimize digital marketing campaigns across relevant online channels.Support paid digital advertising activities, including search engine marketing and paid social media campaigns.Monitor campaign performance, budgets and key performance indicators, identifying opportunities to improve effectiveness and return on investment.Coordinate campaign delivery to ensure activities are implemented on time and in line with agreed objectives.Content and Digital ChannelsDevelop and coordinate engaging digital content for websites, social media platforms, email campaigns and other digital channels.Manage and maintain social media content calendars, ensuring consistency in brand messaging and communications.Support website content updates and optimization to improve user experience, engagement and conversion.Apply search engine optimization (SEO) principles to improve organic visibility and website performance.Analytics and Performance ReportingMonitor digital marketing performance using appropriate analytics and reporting tools.Prepare regular reports covering campaign performance, website traffic, engagement, lead generation and conversion metrics.Analyze data to identify trends, evaluate campaign effectiveness and recommend improvements.Use performance insights to support ongoing optimization of digital marketing activities.Lead Generation and Commercial SupportDevelop digital initiatives that support lead generation, customer acquisition and commercial objectives.Work collaboratively with sales and other internal stakeholders to align marketing activities with business priorities.Support the development and execution of targeted digital campaigns for relevant customer segments.Identify opportunities to improve the digital customer journey and increase conversion rates.Market and Industry AwarenessMonitor digital marketing trends, competitor activity and emerging platforms relevant to the payments and financial technology sectors.Recommend new approaches, tools and campaign opportunities to enhance digital marketing performance.Maintain awareness of relevant digital marketing practices, platform developments and measurement standards.Qualifications and ExperienceBachelor's degree or equivalent qualification in Marketing, Digital Marketing, Communications or a related discipline.Demonstrable experience in digital marketing, campaign execution or a similar role.Practical knowledge of digital advertising platforms, including Google Ads and paid social media channels.Experience with website analytics, campaign reporting and performance measurement tools, such as Google Analytics.Understanding of SEO, content marketing, social media management and digital lead-generation techniques.Experience creating and managing digital content across multiple channels.Experience in fintech, payments, financial services, technology or a B2B environment would be advantageous.Skills and CompetenciesStrong analytical skills, with the ability to interpret data and translate insights into practical recommendations.Good written communication and content-development skills.Commercial awareness and an understanding of how digital marketing supports customer acquisition and business growth.Strong organizational skills, attention to detail and the ability to manage competing priorities.A proactive, hands-on approach with a focus on delivery, continuous improvement and measurable results.Ability to collaborate effectively with cross-functional teams and external partners.