Digital Marketing Specialist

Company Description Glow Aesthetic, Medical & Dermatology Clinic is a specialized skincare clinic serving patients across Dubai with qualitative, medically supervised treatments. The clinic is recognized in the UAE for combining dermatology expertise with advanced aesthetic solutions under one roof. Glow offers a wide range of services, including laser treatments, HydraFacial, skin laser, anti-ageing procedures, plastic surgery, and comprehensive dermatological care. The team consists of experienced medical professionals dedicated to tailored care for every skin type and skin tone, focusing on safe, effective, and personalized results.Role Description The Digital Marketing Specialist is a full-time, on-site role based in Dubai. This role is responsible for planning and executing digital marketing campaigns that promote Glow’s aesthetic and dermatology services, strengthen brand awareness, and drive patient inquiries and bookings. Day-to-day tasks include managing social media channels, creating and scheduling content, optimizing online advertising, tracking performance metrics, and coordinating campaigns across digital platforms. The specialist will analyze web and campaign data to refine strategies, collaborate with the clinical and front-desk teams to align messaging, and ensure all digital communications reflect the clinic’s quality standards and patient-centric approach.Qualifications Strong skills in Digital Marketing and Online Marketing, with experience developing and executing multi-channel campaigns.Proficiency in Social Media Marketing, including content planning, community management, and platform-specific optimization.Ability to work with Web Analytics tools to monitor performance, interpret data, and generate actionable insights.Excellent Communication skills, with the ability to convey complex medical and aesthetic concepts clearly and accessibly.Experience in healthcare, aesthetics, or dermatology marketing is an advantage.Familiarity with SEO/SEM, email marketing, and basic content creation (copy and visual coordination) is beneficial.Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.Strong organizational skills, attention to detail, and the ability to work collaboratively in an on-site clinical environment.