HoReCa Sales Executive — Foodstuff Distribution

WE ARE HIRINGHoReCa Sales Executive — Foodstuff Distribution

Location: Dubai, UAECompany: Al Qithara Foodstuff TradingIndustry: Food & Beverage Distribution / HoReCa

Employment Type: Full-timeOpen Positions: 2Work Arrangement: Field-Based SalesAbout the CompanyAl Qithara Foodstuff Trading is a UAE-based food distribution company supplying restaurants, hotels, cafés, catering companies, and other foodservice businesses.We are expanding our HoReCa Sales Department and looking for two proactive, results-driven Sales Executives to join our growing team.This is a full-cycle, field-based B2B sales position combining new business development, account management, and hands-on customer support.We are looking for professionals who can independently manage their territory, develop strong relationships with customers, and take ownership of commercial results.Key Responsibilities1.

New Business Development* Identify and approach potential HoReCa customers, including restaurants, hotels, cafés, and catering companies.* Conduct regular field visits to prospect for new business opportunities.* Establish relationships with executive chefs, purchasing managers, F&B managers, and restaurant owners.* Present the company’s product portfolio and identify opportunities based on customers’ purchasing needs.* Arrange product samples, tastings, and trials with prospective customers.* Prepare quotations, negotiate commercial terms within company guidelines, and convert prospects into active customers.* Develop and maintain a structured sales pipeline.2. Account Management & Sales Growth* Manage and develop an assigned portfolio of existing HoReCa customers.* Maintain regular communication and conduct customer visits to strengthen relationships.* Identify opportunities to increase sales through cross-selling, upselling, and introducing additional products.* Monitor customer purchasing activity and proactively reactivate inactive accounts.* Ensure customer satisfaction and build long-term commercial relationships.* Achieve monthly sales targets and contribute to the department’s overall growth.3. Customer Coordination & Problem Solving* Coordinate with internal Logistics, Warehouse, Finance, and Customer Service teams to ensure smooth order fulfilment.* Follow up on deliveries, product availability, customer requests, and outstanding issues.* Take ownership of customer-related problems and ensure timely resolution.* Assist with payment follow-ups and coordinate collection matters in accordance with company procedures.* Respond promptly to urgent commercial and operational situations.* Escalate unresolved issues to management in a timely manner, providing clear information and proposed solutions.4. Sales Planning & Reporting* Plan daily field activities and customer visits efficiently.* Maintain accurate records of customer interactions, quotations, and sales opportunities.* Regularly update the sales pipeline with realistic opportunities, expected values, and next steps.* Submit activity reports and sales forecasts within agreed deadlines.* Participate in regular sales meetings and performance reviews.* Take responsibility for achieving agreed sales KPIs.Candidate RequirementsEssential Requirements* Previous B2B sales experience in the UAE.* Experience in HoReCa, foodservice, or food distribution sales.* Good understanding of the UAE restaurant and hospitality market.* Proven ability to develop new customers and manage existing business relationships.* Valid UAE driving licence.* Own car and willingness to travel regularly for customer visits.* Good communication, negotiation, and relationship-building skills.* Ability to work independently, manage priorities, and solve problems.* Good command of English.* Basic proficiency in Microsoft Excel and sales reporting.Preferred Qualifications* Existing relationships with chefs, purchasing managers, or F&B decision-makers.* Experience selling frozen, chilled, or other food products to HoReCa customers.* Experience managing a customer portfolio and developing repeat business.* Knowledge of the UAE food distribution market and purchasing processes.What We Expect From YouWe are looking for someone who:* Is proactive: actively identifies opportunities instead of waiting for incoming orders.* Takes ownership: follows through on commitments and resolves customer issues.* Is field-oriented: enjoys visiting customers, building relationships, and developing new business.* Works independently: manages daily priorities without constant supervision.* Is commercially focused: understands that sales activity must lead to measurable results.* Is organised: maintains accurate customer records and follows up consistently.* Is accountable: communicates challenges early and delivers on agreed objectives.This is not a desk-based order-processing position.The role requires regular customer visits, active business development, and hands-on coordination to support customers and grow sales.What We Offer* Competitive fixed salary.* Sales commission / performance-based incentives.* Opportunity to develop an established customer portfolio.* Support from the HoReCa management team.* Opportunities for professional development and career growth.* UAE employment benefits in accordance with applicable labour regulations.Salary and commission structure: To be discussed during the interview.How to ApplyInterested candidates are invited to submit their CV to hiring@alqithara.aePlease include:* Your relevant UAE HoReCa / food distribution experience.* Current or most recent position.* Availability to join.* Salary expectations.* Confirmation of a valid UAE driving licence and access to a car.