Marketing Lead (Real Estate Developer)

About the Role Our client is a European developer known for quality, craftsmanship and long-term value, and is growing its presence in Dubai. They’re looking for a Marketing Lead to own the brand, launch new projects and build a digital-first engine that generates leads. This is a hands-on leadership role, with strategy and day-to-day execution sitting with one person.Key ResponsibilitiesStrategy and LeadershipSet the annual marketing strategy and launch plans for each project, in line with sales and business targetsOwn the marketing budget, allocate spend across channels and report on ROI to leadershipLead and manage agencies, production partners and suppliers, holding them to high standards of quality, speed and costTrack market trends, competitor launches and buyer behaviour to sharpen positioningCorporate BrandBuild the developer’s reputation in the UAE as a trusted European name in premium residential propertyRun brand awareness campaigns and keep the brand consistent across every touchpointLead PR, corporate communications and media relations, working with group head officeCreate content that builds buyer confidence in the developer, its projects and its delivery track recordProject MarketingPlan and deliver project launches, from target audience and messaging through to the creative campaignRun launch events, exhibitions, international roadshows and broker eventsOversee all sales and marketing materials: brochures, renders, videos, photography, presentations and landing pagesWork with the Development team to share construction milestones and project updates with buyersDrive broker and channel-partner engagement through briefings, incentives and marketing supportDigital Marketing and Lead GenerationOwn the full digital marketing funnel, from awareness through to qualified lead and salePlan and optimise performance campaigns across Google Ads, Meta, TikTok, LinkedIn and programmaticManage property portal strategy (Property Finder, Bayut and international portals) to maximise lead volume and qualityLead SEO, website performance, landing page testing and conversion optimisationBuild email, WhatsApp and CRM automation journeys to nurture and convert leadsTrack and report the key metrics: cost per lead, lead-to-sale conversion and return on ad spendUse data from the CRM and sales feedback to refine targeting, messaging and budget allocationRun international digital campaigns aimed at European, GCC and other overseas investorsSales Alignment and ComplianceWork closely with the Sales Director to align campaigns, lead flow and sales targetsCoordinate all client communications with the CRM teamMake sure all advertising complies with RERA and DLD regulations and project approvalsRequirements10+ years in marketing, including at least 3 years leading marketing for a UAE real estate developerProven track record of off-plan project launches and sales-driven campaignsStrong hands-on digital and performance marketing skills, with deep knowledge of paid media, property portals, CRM and marketing automationData-driven, comfortable with Google Analytics, dashboards and attributionExperience with corporate branding, PR and managing agenciesExperience marketing to international buyers, particularly from Europe