Partner

Primefit | Building the Next Generation of Wellness Across MENA & Southeast AsiaThe next generation of wellness businesses will do more than deliver services. They will combine human expertise, personalised technology and recurring digital experiences into connected ecosystems that can scale across markets.Primefit is building towards that future.Over the past three years, we've built a UAE-based wellness and lifestyle coaching business, developed our technology platform, served paying clients and generated six-figure cumulative revenue across multiple service lines.Now, we're focused on our next chapter: evolving from a predominantly service-led business into a more integrated, technology-enabled and subscription-driven wellness platform.What we're buildingIn-Person Wellness: Established service operations and paying client relationships.Digital Coaching: Online lifestyle and wellness programmes that extend beyond physical locations.Wellness Technology: A lifestyle coaching app built around habits, consistency and personalised guidance, with subscription growth as a key strategic priority. (With 100+ Organic paid users)B2B Licensing: Opportunities to bring structured wellness solutions to organisations, employees and business partners.Together, these capabilities create the foundation for a connected ecosystem, with opportunities to strengthen customer acquisition, expand distribution and build more recurring revenue over time.We're interested in connecting with experienced founders, operators, angels and business leaders who can help shape Primefit's next stage through strategic insight, commercial partnerships, distribution, market access and investment.Our focus is on people who bring more than capital: individuals who see the opportunity in the convergence of wellness, behavioural science and technology, and who can help turn that opportunity into a scalable business across MENA and Southeast Asia.Why now?The foundation has been built. The next challenge is to strengthen the model, accelerate distribution and scale the right parts of the ecosystem with the right partners around the table within the wellness market globally.If you have relevant experience, a strong regional network or an interest in the future of wellness and health technology, I'd welcome a conversation.Let's explore what we could build together.